The premise is simple
Most AI-generated content is slop. You know it when you see it — the same cadence, the same hedging, the same four-paragraph structure that says nothing in exactly the right tone. It exists because someone typed a prompt and hit publish without ever sitting in the room with the output.
PointCast is the room.
What happens in the room
Mike brings direction. Taste. The lived experience of running a cannabis company in California, playing competitive pickleball, and building coordination systems on-chain. The kind of context that can’t be prompted — it has to be earned.
Claude brings depth. Pattern recognition across domains. The ability to iterate at the speed of thought. The willingness to be wrong twelve times before landing on something that sings.
Neither could publish this alone. That’s the point.
Why it matters now
We’re at a specific moment. The tools are good enough to produce real work, but the culture hasn’t caught up. Most people are either dismissing AI entirely or drowning in its output without curation.
The gap is taste. Someone has to sit between the capability and the audience and say: this is worth reading, and this isn’t. That’s what a publisher does. That’s what Cowork is.
The open thing
PointCast is built in public. Open, forkable, meant to proliferate. We build, we share freely, and we believe culture should belong to everyone.
Every piece published here is a collaboration. Every collaboration is transparent. That’s the deal.
What you’ll find
Dispatches — Weekly intelligence briefings. Structured observations with actionable takes. The kind of thing you forward to your cofounder at 7am.
Articles — When something needs more than a bullet point. Deep dives into what’s actually happening, not what the timeline thinks is happening.
Essays — Long-form thinking. The stuff that doesn’t fit in a thread.
Projects — Things we’ve built. Code, tools, experiments. Show, don’t tell.
The invitation
Read. Disagree. Build something better. The work belongs to everyone the moment it’s published.